Mono, a brand related to Dragon, is releasing this month a 1/35 Pz.Kpfw.II Ausf.F with interior

This is partial text from the full article (usually with photos) at https://armorama.com/news/mono-pz-kpfw-ii-ausf-f-w-interior
Mono, a brand related to Dragon, is releasing this month a 1/35 Pz.Kpfw.II Ausf.F with interior
Ans why can Dragon not just release it under their own label?
AFAIK Mono is a Japanese company, and these releases are limited (though it was not clearly stated) to Japan. They announced their partnership with Dragon at this year Shizuoka show.