This is not really a “new” kit. They brought out the first (this one) in a long line of 1/72 Bradley kits in 2004, following the invasion of Iraq. They are pretty nice kits and there are lots of AM for them as well.
You can see the full line at Scalemates.
Here is a build review of the above M2A2 ODS kit from Modeling Madness as well.