The people at Sprue Brothers really changed the playing field back in the 2000s when they made ‘we only sell what we have in stock’ a major customer convenience selling point. It seems like every major online model shop now embraces that paradigm.
On the one hand, ‘if you pay us in advance, we will hunt down the model for you’ is a really good service. On the other, it opens the door to long wait times, severe inventory tracking problems, and flat out failure. A company would need a really slick, really advanced inventory management system to gracefully handle that.
As an aside, Hobby Link Japan is a curiosity. The personal warehouse feature of that shop is really slick. They must have a really good back end inventory management system.
The people at Lucky Model invested in a remote warehouse system, which is very forward thinking, but something very obviously went wrong. If I were them, I would do a lot of research, find a modern eCommerce solution, find an experienced developer to implement it, and dump ‘if you pay us in advance, we will hunt down the model for you’.
Back in the 2000s, I ordered from Lucky Models. What really surprises me is that, 15 years later, customers are describing the exact same problems that plagued Lucky Models back in 2009. As a former information system developer, that is a gigantic red flag. Either the people at Lucky Models cannot afford to properly modernize the system they have or their developer is way behind the curve. In either case, they need a new solution to remain competitive. I would bet money, given 15 years of eCommerce solution development, they can find something much cheaper, much more reliable, much better looking on the front end, and much better at inventory control on the back end.
I would not advise them to immediately dump what they have and redo everything. Do your research. Find a modern eCommerce solution. Find a good developer. Plan every step of the migration. Make sure the backup plan has a backup plan. Then make the move. The less money you have, the more wisdom you must exercise when spending it.
To be clear, I wish nothing but good luck to the people at Lucky Model. If they get their inventory control problems fixed, I would buy from them again without hesitation.