Tankraft: Titanium Tweezers | Armorama™

Tankraft presents their new tweezers. made from durable titanium and ready to handle all those tedious micro modeling jobs


This is partial text from the full article (usually with photos) at https://armorama.com/news/tankraft-titanium-tweezers
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I understand the appear of titanium as I have several gear and equipment made of it, but why tweezers? All of its advantages are not needed here.

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But there is one important advantage in this case,
marketing.
Some of us may know that titanium doesn’t offer any real advantages in this application
but the word “titanium” carries a sense of quality, durability and superior performance
which means that it will be used, at least the word, wherever possible.
I wonder if a company could name themselves Titanium and then market Titanium tools even if the actual tools were just plain stainless?

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