The Loudness Wars, I think Evan’s Audio Engineer friend is pretty spot on.
@M70 , thank you, that’s very kind.
In the overall scheme of the Digital Audio world, I was definitely a Zero, not a One. I had the pleasure of occasionally brushing shoulders or talking with a One (talented creative type). My involvement was always of a technical or production nature with no creative input.
Bit reluctant of the topic as sometimes DA discussion gets IPMS/AMS intense and contentious. Zero time for drama or the pissing matches etc.
My comments are my perception from on 30+ years in various CD/CDROM/DVD/Bluray/PlayStation 1 thru 5 and some formats not worth mentioning at three manufacturering facilities. I worked for PDO, Philps, PolyGram, Universal Music Group (manufacturering), EDC & Sony DADC. Philips & Sony, co-invented and patented the CD format. Zero involvement with the white coat development process.
I don’t listen to “popular” music these days, my personal tastes are firmly rooted in music that’s ten years old or older.
One hilarious side effect of so much headphone time professionally, I went from being a die-hard heavy metal rock only fan to liking, listening to & buying 80’s/90’s rap music, classical Mozart & friends, Jazz, Pop Country & so on. Reggae is OK too.
Country & Western music so popular where I grew up, I loath, pure finger nails on a chalkboard. Thankfully, coworkers liked C&W but hated rap & classical music. We’d swap projects accordingly.
Anyway, one of my favorite memories of all of this was in the 90’s when DJ promo single 1630 Umatic tape format master for California Love came in for a standard track check of RTI cleaning, proper winding, basic error check, PQ data (track time encoding), ISRC encoding, etc and a basic format check before going to Disc Mastering for cutting.
I was so blown away, instead of spot checking the first and last few seconds of each track, I listened to the entire track. Every version of every track. Twice. That happened maybe three times in my 30+ year career.
Really, really wasn’t supposed to waste studio/equipment time on any sort of personal listening but this was the one rare incredible exception I made. God forbid you do that with a customer’s media. It was the 11th commandment at professional grade studios back in the day. Playing any tape always exposed it to a very, very slight risk even in a perfectly maintained DMR-4000.
Even as unhip white guy
, I knew California Love was instant platinum and going to sell millions of CD’s…and I got to hear it before the vast majority of folks in a million dollar studio room specifically designed for critical listening and audio mastering.
I would have listened a third time but pouring ~1,000 watts of power into the “sound proof studio” was “disturbing” customer service according to one of my colleagues. It was at that point, I noticed it had “snowed” in the studio room.
The acoustic ceiling tiles were disintegrating from Tupac & Dr. Dre’s awesomeness and ~1,000 watts of pure PCM-1630 Digital Audio fidelity had dusted the room.